< One of the easiest ways to grow your business is to look at what you already have, and take better advantage of it. Existing customers, if they've been treated right, are one of your best opportunities for growth.
< Cross sell, up-sell, referrals, you name it. If they love you, they'll buy more. Plain and simple.
< Today's consumers have been trained to look for offers or to cut a deal for something in order to do what you want them to do.
< Our job is to come up with that new offer that will make your brand stand out and drive business. Like getting a night's stay at a hotel, just for buying a little more or signing up for that extra service you're offering.